The Do’s and Don’ts of Social Media for Actors

January 20th, 2014

The Do’s and Don’ts of Social Media for Actors

The Do’s and Don’ts of social media for actors (or anyone really) are important to go by. No matter how hard you try to hide your online presence, it is there. Why you would hide it in the first place makes no sense. Social networks are a major way for people to connect and interact and create their own personal brand. It is a great way to make and maintain connections. Unfortunately, the do’s and don’ts of social media do not come in a manual. We have you covered though.

The Do’s and Don’ts of Social Media

The Do’s and Don’ts of Social Media for Actors

  1. DON’T ignore the power of social media. It can be a powerful tool to market yourself as well as hurt your personal image. It can lead you to other people in your situation, help you make connections, and help brand who you are.
  2. DO consider the idea of a social media plan. A social media plan is a set schedule of types of posts you will post each day. Most social media experts suggest a minimum of one post a day, however 3 to 5 are suggested.
  3. DO build a presence on the Internet. Facebook, Twitter, and LinkedIn are the three major websites used each day. They offer connections to people, groups, and businesses. There are daily discussions you can participate.  Join that Facebook page (like SmartActors.com or Alexia Robinson Studio) that offers valuable information to its followers. Share a blog post on Twitter so other actors can follow you and look up to you!
  4. DON’T post anything that you wouldn’t be proud to show your mom…. And your grandma and your great, great grandfather. Be proud of the pictures you post and the status updates you choose to share. Forget the trashy red-solo cup photos. Share a photo of you acting, or a headshot. Seriously, keep those part pictures at bay. Classy vs. Trashy
  5. DO & DON’T – Okay, this one is a twofer with a fine line. DO promote your work, but DON’T forget to share others’ work and DON’T make it just about work. Gwyn Gilliss from Backstage.com says when it comes to posting your work, “Short clips from films, trailers, or professionally shot scenes are okay. Keep it short so downloading is easy.” (source: Backstage.com)
  6. DO post things of importance. Facebook receives millions of status updates. Make your posts worthwhile. Quality is better than quantity. I would much rather look through my newsfeed and see your video of an amazing scene than to hear about what someone had for dinner last night –unless it was super unusual!
  7. DON’T force connections by contacting people you don’t know. So you found Jennifer Lawrence’s Facebook page through a friend of a friend of a friend. DON’T message her and spam her and send her your work. That connection will be cut before it was ever made. Stick to people you know on social networks, and let others come to you.